OMVANA
Meditation app branding, UI design and cover design
Mindvalley Quests are bite-sized learning programs led by world-renowned authors, each requiring a distinct visual identity that captures the essence of its subject and personality. I designed Quest covers from initial concept through to final artwork, alongside complete lesson artwork, physical set design and on-set art direction, creating cohesive visual systems that extended from the platform into filmed content.
My Role
Art Direction
Cover Design
Set Design
Film Art Direction
Team
Oflavia Verenez
Shamas Bedi
Tanya Tesoro
Impact
-
Designed visual identities across dozens of learning programs
-
Featured across the Mindvalley platform and international airline entertainment systems
-
Created scalable artwork spanning cover design, lesson assets and filmed environments
-
Designed for audiences across desktop, mobile, TV and in-flight entertainment
Apple Store Demo App
Created for the Mindvalley app, the Quest artwork was later displayed in Apple Stores worldwide after the app was selected as an official Apple demo app. Being featured as part of an experience Apple deemed representative of its devices was an exciting milestone, giving the project an exceptional level of global visibility.
Visual Development
Every Quest began with an author brief, but no two projects looked alike. Some explored meditation and spirituality, while others focused on business, neuroscience or performance, meaning every visual identity had to capture a completely different mood while still feeling unmistakably part of the Mindvalley ecosystem.
The challenge was balancing individuality with consistency, creating artwork distinctive enough to stand out among hundreds of courses while remaining cohesive within the wider platform. Each cover then expanded into a complete suite of lesson artwork, carefully adapted across desktop, mobile, tablet and TV without losing clarity or impact.
Experiential Launch
To launch States, we created an immersive experience room at Mindvalley U where attendees could choose a capsule and be guided into a space designed around that mood. Each room combined ambient lighting, scent, spatial audio and guided movement to bring the feeling of each State to life, turning the brand into something people could genuinely experience rather than simply see.
The biggest challenge was trust. Asking people to take a capsule before entering an enclosed room could easily be misunderstood, so every part of the experience—from the signage and facilitator scripts to the lighting and pacing—was carefully designed to feel safe, welcoming and premium. The result felt less like a product launch and more like stepping into a wellness sanctuary, giving people a memorable first encounter with the brand.