Quests
Course covers for learning platform and international airline partners
Mindvalley Quests are bite-sized learning programs led by world-renowned authors, each requiring a distinct visual identity that captures the essence of its subject and personality. I designed Quest covers from initial concept through to final artwork, alongside complete lesson artwork that sits on the Mindvalley platform as well as the web
My Role
Art Direction
Cover Design
Designed For
Mindvalley App
Emirates
Etihad
Cathay Pacific
Finnair
TAP Air
Impact
-
Designed visual identities across dozens of learning programs
-
Featured across the Mindvalley platform and international airline entertainment systems
-
Created scalable artwork spanning cover design, lesson assets and filmed environments
-
Designed for audiences across desktop, mobile, TV and in-flight entertainment
Apple Store Demo App
Created for the Mindvalley app, the Quest artwork was later displayed in Apple Stores worldwide after the app was selected as an official Apple demo app. Being featured as part of an experience Apple deemed representative of its devices was an exciting milestone, giving the project an exceptional level of global visibility.
Visual Development
Every Quest began with an author brief, but no two projects looked alike. Some explored meditation and spirituality, while others focused on business, neuroscience or performance, meaning every visual identity had to capture a completely different mood while still feeling unmistakably part of the Mindvalley ecosystem.
The challenge was balancing individuality with consistency, creating artwork distinctive enough to stand out among hundreds of courses while remaining cohesive within the wider platform. Each cover then expanded into a complete suite of lesson artwork, carefully adapted across desktop, mobile, tablet and TV without losing clarity or impact.
Airline Distribution
Beyond the Mindvalley platform, Quest covers were licensed as part of in-flight entertainment collections on Emirates, Etihad Airways, Cathay Pacific, TAP Air Portugal, Thai Airways and Finnair. Seeing the work extend beyond its original platform meant designing artwork that could hold its own across a wide range of viewing environments while introducing Mindvalley's content to a global audience.
