About

Art Director (Nov 2024 – Present) · Senior Graphic Designer (Jan 2020 – Nov 2024) · Graphic Designer (Sep 2017 – Jan 2020). Kuala Lumpur, Malaysia.

• Led art direction and branding efforts on various projects.
• Created high-quality web and print assets for advertising and social media.
• Oversaw junior designers and provided feedback and guidance to improve their work, while also managing timelines and ensuring quality standards were met.
• Led large event productions, managing teams to create print and web assets for events.
• Collaborated with teams across multiple departments, including marketing, films and social media.
• Developed and executed campaigns, leveraging creativity and design skills to create engaging and visually appealing content that resonated with target audiences.
• Generated new ideas and concepts, constantly seeking ways to innovate and improve design strategies and executions.
• Designed sets, including interior design, in collaboration with film production teams.
• Created animations using Adobe After Effects to add dynamic elements to designs.

Kuala Lumpur, Malaysia.

• Designed graphics for both print and web, including posters, flyers and social media assets, creating visually appealing designs that met client objectives.
• Developed branding strategies, including designing logos, brand voice and visual identity guidelines, to help clients establish and communicate their brand identities.
• Created animations using Adobe After Effects, bringing designs and concepts to life and creating engaging and memorable content for clients.
• Communicated effectively with clients to understand their needs, provide updates on progress, and ensure that all work met their expectations.
• Managed project timelines, budgets and deliverables, ensuring that all work was completed on time and to a high standard.

Cyberjaya, Malaysia.

• Created 3D models using Autodesk Maya, ensuring that all models were optimised for mobile devices while also maintaining high-quality standards.
• Designed and ideated characters, taking into account the game’s target audience, gameplay mechanics and art style.
• Designed environmental assets for mobile games, including level design and backgrounds, to create immersive game worlds that enhanced the player experience.
• Textured 3D models, applying high-quality textures that enhanced the realism and visual appeal of the models.
• Designed pixel art and digital paintings using Adobe Photoshop, creating assets that fit within the game’s art style and overall design.
• Generated new ideas and concepts for game art, collaborating with the team to develop unique and engaging visual experiences for players.
• Created conceptual art, including sketches and storyboards, to communicate design ideas to stakeholders and the development team.
• Worked on both iOS and Android game creation, adapting designs and assets to fit the specifications and requirements of each platform.

Bachelor’s Degree in Animation (2012 – 2016).