Mindvalley Quests — Xygarathma

Mindvalley is an online learning platform and app that offers self-development courses called Quests. Every Quest features a different author or expert teaching their craft through a series of video lessons, and each one required its own visual identity. These Quests are also available on several airlines as part of their in-flight entertainment systems, and so the design had to function there as well.

From 2017 to 2026, I designed hundreds of these Quests, working closely with the course creators to understand their course material and translate it into an engaging visual identity that both reflected the nature of the course and stood out on the Mindvalley platform. This included the Quest cover images and weekly covers.

Impact

Designed visual identities

across dozens of learning programs

Featured

across the Mindvalley platform and international airline entertainment systems

Created scalable artwork

spanning cover design and lesson assets

Designed for audiences

across desktop, mobile, TV and in-flight entertainment

Visual Development

Each Quest required a cohesive visual system across its cover, supporting assets and banners. I worked closely with each Quest author to understand their subject matter, personality and vision, translating these into a visual direction that could carry consistently across the course.

With hundreds of Quests spanning a wide range of subjects, I worked across a diverse mix of visual styles, constantly finding new ways to keep the platform feeling fresh while maintaining a recognisable Mindvalley aesthetic. The challenge was to give each course its own distinct identity while ensuring it still felt part of the wider Mindvalley experience.

Beyond mobile & desktop

Apple Store Demo App

Mindvalley was selected to be featured on Apple Store demo devices, giving customers around the world the opportunity to explore a curated version of the app. To support this experience, I helped create a dedicated demo version with custom visuals and carefully selected content, ensuring the platform made a strong first impression in a retail environment.

Airline Entertainment

Mindvalley courses were also adapted for airline entertainment systems, extending the platform beyond mobile and desktop devices. I reworked course covers and supporting assets to suit the unique specifications of in-flight entertainment screens, ensuring each retained its clarity, consistency and visual impact.

The Mindvalley app on an iPhone demo stand in an Apple Store

Course Pro on an in-flight entertainment screen

Animated intro bumpers

I designed the Quest cover system and directed its transition into motion, collaborating with Mindvalley’s Films team to animate the covers. The resulting bumpers became part of the Quest experience across the Mindvalley platform and app, and were also featured on in-flight entertainment systems.